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Speaking Briefly


BOTOX IN PALMS OF YOUR HANDS


In the latest move to turn casinos into everything-at-your-fingertips mini worlds--and as a way to coax more cash from gamblers--one property's offering a new wrinkle. Well, actually, a wrinkle remover.

Botox, the Food and Drug Administration-approved procedure that's smoothed crow's feet and flattened frown lines on foreheads the world over, has come to the Palms, whose minority owners are the Greenspun family, owners of the Weekly.


Now you can gamble, eat, drink, slot, spa, movie-go and beat back Father Time all under one roof. It's the fountain of youth, Vegas-style. "There are so many spas, we wanted to be set apart," says Palms spa director Keri Printy.


The procedure will cost upwards of $300. Doing the restoration work will be well-known skin repairman Dr. Paul Nassif, a Beverly Hills-based, facial plastic surgeon.


Originally used by ophthalmologists to treat nervous twitching of the eyelid, botox has been reducing wrinkles since 1982. Here's how it works: Botulinum toxin is injected into a wrinkled area to relax muscles and flatten unsightly folds. The nonsurgical procedure's fast and easy, so you'll be back in action lickety-split.


Gambling industry experts say the treatment represents another step in the evolution of casino amenities. "(Operators are focused on) making money everywhere as opposed to the casino alone," says Anthony Curtis, publisher of the Las Vegas Advisor newsletter.


Bill Thompson, a professor of public administration at the University of Nevada, Las Vegas, says future casinos could have alternative health centers, with fat-farm operations and Eastern medicine practitioners.


Offering botox, he says, gives the Palms a competitive advantage in the battle to create brand loyalty.


"It gives them an extra service to target toward their primary market, which is people over 50," Thompson says. "It appeals to a high level of vanity that we anticipate the best players have."

--Damon Hodge
damon.hodge@vegas.com


CAMPAIGN CHANNEL COMING TO TV NEAR YOU?

When political upstart Pete O'Neil saw Clark County Commissioner and congressman-in-waiting Dario Herrera on public-access television, praising the county's prescription drug program for poor seniors, he nearly blew a fuse.


"It amounted to free advertising," says O'Neil, an Independent Party denizen who's challenging Herrera and Sen. Jon Porter, R-Henderson, for the newly created 3rd Congressional District seat. "It's unfair, as a candidate, if the person you're running against has a television station to market himself."


So O'Neil griped. And at his behest, county administrators enacted an ordinance prohibiting people from appearing on Cable Channel4 --which is shared by the city and county--after filing for candidacy or re-election.


"Forums like that should be open to all candidates," O'Neil says.


If a political novice in Connecticut is successful, such a forum could become reality.


Jeff Benedict wants Connecticut's 2nd Congressional District seat. To get it, he plans on airing weekly, half-hour infomercials and starting a public-access cable television show. By law, cable providers would have to give equal time to all candidates, setting the stage for the nation's first campaign channel.


Federal Elections Commission officials say such a channel is legal. The only restriction, according to the Connecticut Department of Public Utilities Control, would be a prohibition on soliciting campaign contributions.


O'Neil supports the campaign channel concept.


"It could be a great tool of democracy and reduce the impact of special interest money in elections," says O'Neil, who would support a push for such a channel in Las Vegas. "It could even the political playing field."

--D. H.


READ MY LIPS: NO NEW CIGARETTE TAXES

Recession?


What recession?


Forget Gov. Kenny Guinn's call for flat budgets through 2005, forget 9-11 recession woes, forget funding shortfalls in everything from education to public health.


Nevada isn't hurting that bad. Can't be.


How else to explain why our state hasn't joined 22 others seeking to raise cigarette taxes--both as a cure for budget deficits and as a public health deterrent?


Needless to say, smokers certainly don't want to see higher taxes. Neither do some pols. In 1998, Sen. John Ensign, R-Nev., warned that a cigarette tax hike would lead to higher gaming industry tariffs. Ensign did not return calls for comment.


Although Guinn spokesman Greg Bortolin says cigarette tax hikes don't always work, he notes that the governor's tax board will examine all options.


"You can't say gaming or mining or some other area isn't paying its fair share," Bortolin says. "You literally have to turn over every stone."


The Nevada Tobacco Prevention Coalition wants a 50-cent-a-pack tax hike, from 35 cents to 85 cents. If implemented, it would be the first increase since 1989 and could more than double the $43.6 million in cigarette tax revenue collected in 2000-'01. Executive Director Denise Brodsky told lawmakers last month that the decision was a "no-brainer."


While critics claim an increase could send smokers elsewhere, Clark County Health District Tobacco Control Director Maria Azzarelli says it would boost tobacco-control efforts.


"Other states have witnessed declines in teen smoking after increasing cigarette taxes because kids don't have $5 for a box of cigarettes," Azzarelli says.


States seeking cigarette tax hikes include Utah (an extra 30 cents a pack) and Oregon, (an extra 50 cents per pack). Beginning April 1, New Yorkers will have pay an extra $1.50 for smokes--the highest tax in the nation.

--D. H.

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